Key findings include:
- Crypto apps saw massive user growth globally in 2021 as app installs surged past 400% year-over-year.
- Crypto apps beat stock trading apps on user engagement metrics such as session lengths, sessions per user per day, retention rates, and stickiness, indicating an engaged and high-retention user base for crypto apps.
- Usage metrics correlate with crypto market performance. Sessions rose 63.4% from 2019 to 2020 (mirroring growth in installs), before seeing 567.4% growth in sessions in 2021.
200 OF THE LARGEST GLOBAL BRANDS RELY ON APPTOPIA FOR THEIR BUSINESS DECISIONS