membership clubs lp-01
Key findings include:
  • User sessions of the top membership club apps are up +66% YoY in May, rising concurrently with gas prices since Q3 2021. 

  • Consumer interest in cost-savings are driving downloads volume, too. The member-only gas discounts drove downloads growth up +40% YoY in Q1 2022.

  • Shoppers express willingness to shop around to other stores for better mobile experience – particularly when it comes to one specific feature.


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