QSR 2022: Loyalty Do’s and Don’ts

Key findings include:

• App user sessions of the top QSR apps have been growing for six consecutive quarters. Both installs and user sessions of these apps have hit an all-time high in Q3 2022.
  
  
• Apps of fast food brands are growing much more than their industry peers through a combination of running more “food for download” promotions and current economic conditions, where consumers expect lower prices compared with other meal options.
  
  
• Customers expect the app, checkout, and coupons to all work flawlessly. Apps are the new storefronts and switching to your competitor is now only a few clicks away.