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Key findings include:
  • App user sessions of the top QSR apps have been growing for six consecutive quarters. Both installs and user sessions of these apps have hit an all-time high in Q3 2022.

  • Apps of fast food brands are growing much more than their industry peers through a combination of running more “food for download” promotions and current economic conditions, where consumers expect lower prices compared with other meal options.

  • Customers expect the app, checkout, and coupons to all work flawlessly. Apps are the new storefronts and switching to your competitor is now only a few clicks away.

 

See for yourself why Apptopia is the market leader in real-time competitive intelligence.