Case Study: Temu makes inroads into Amazon’s user base

Analyzing cross-app usage and cross-app impact between the fastest growing shopping app
and the incumbent

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Screenshot 2023-09-25 at 7.18.12 PM

Apptopia Insights:

* More Amazon users have downloaded Temu
* Early adopters of Temu now spend more time on Temu than Amazon
* Female Users have higher engagement on Temu than the average user

case-study-temu-vs-amazon

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