--- title: Trendlines in Retail Investing Apps description: Benchmarking the performance of retail investing apps, comparing mobile-first companies with traditional ones. --- [![White, Style=Full Logo@2x](https://engage.apptopia.com/hs-fs/hubfs/Assets%20March%202022/White%2c%20Style=Full%20Logo@2x.png?width=154&height=33&name=White%2c%20Style=Full%20Logo@2x.png "White, Style=Full Logo@2x")](https://www.apptopia.com) # Trendlines in Retail Investing Apps Benchmarking the performance of retail investing apps, comparing mobile-first companies with traditional ones. ![retail investing apps-01](https://engage.apptopia.com/hs-fs/hubfs/retail%20investing%20apps-01.png?width=586&height=600&name=retail%20investing%20apps-01.png) ##### Key findings include: - New installs of the top 15 retail investing apps are down 67% year-over-year in the month of April. - Mobile-first retail investing apps have been able to retain users and keep user engagement better than traditional counterparts. - Stash, an investing app focused on building good financial habits, passed Robinhood to become the U.S. market share leader by measure of monthly active users.   200 OF THE LARGEST GLOBAL BRANDS RELY ON APPTOPIA FOR THEIR BUSINESS DECISIONS ![Target_logo](https://engage.apptopia.com/hubfs/Assets%20March%202022/Target_logo.svg) ![Visa_Inc._logo](https://engage.apptopia.com/hubfs/Assets%20March%202022/Visa_Inc._logo.svg) ![Andreessen_Horowitz_new_logo](https://engage.apptopia.com/hubfs/Assets%20March%202022/Andreessen_Horowitz_new_logo.svg) ![Glu_Mobile_logo](https://engage.apptopia.com/hubfs/Assets%20March%202022/Glu_Mobile_logo.svg) ![Coca-Cola_logo](https://engage.apptopia.com/hubfs/Assets%20March%202022/Coca-Cola_logo.svg) ![Unity_Technologies_logo](https://engage.apptopia.com/hubfs/Assets%20March%202022/Unity_Technologies_logo.svg) ### See for yourself why Apptopia is the market leader in real-time competitive intelligence. [Get Free Data](https://apptopia.com/free-competitive-intelligence-report) [Request a Demo](https://apptopia.com/demo) [![Group 50](https://engage.apptopia.com/hubfs/Assets%20March%202022/Group%2050.svg "Group 50")](https://www.apptopia.com) - SOLUTIONS - [Brands & Publishers](https://apptopia.com/publishers-solutions) - [Sales Teams](https://apptopia.com/sales-solutions) - [Public Finance](https://apptopia.com/public-finance) - [Private Equity](https://apptopia.com/investor-solutions) - PRODUCTS - [Sales Prospector](https://apptopia.com/sales-prospector) - [Radar](https://apptopia.com/radar) - [Alpha Intelligence](https://apptopia.com/alpha-intelligence) - [Bloomberg Terminal App](https://apptopia.com/bloomberg-app) - INFORMATION - [Pricing](https://apptopia.com/pricing) - [API Documentation](https://dev.apptopia.com/) - [Support](https://help.apptopia.com/knowledge) - COMPANY - [About](https://apptopia.com/about-us) - [Blog](https://blog.apptopia.com/) - [Careers](https://apptopia.com/careers) - [Press](https://apptopia.com/press-room) - LEGAL - [Terms of Service](https://apptopia.com/terms) - [Privacy Policy](https://apptopia.com/privacy) - [Data Usage Policy](https://apptopia.com/data-usage) - [Compliance & Data Integrity](https://apptopia.com/our-compliance) - - - (C) Apptopia 2023